Entering Thailand? Start with a leader who knows the ground.
Thailand rewards companies that arrive with local knowledge and patience. We search for, vet and match a senior executive who embeds in your Thai entity part time, builds it properly and connects it to head office, for as long as the entry needs them.
The leadership question behind every Thai entry
International companies usually try one of two routes, and both have a cost:
Send someone from head office
They know the company but not Thailand, and spend months learning the market, building relationships and getting local set-up decisions right.
Hire a permanent local executive
They know Thailand but not the company. The search takes months and the commitment is large before you know whether the entry will work.
A structure to get right early
Foreign ownership in Thailand comes with its own rules and incentives, and the choices made in the first months shape the business for years. Your advisers set the structure; your executive makes sure the business is built around it.
A relationship-first business culture
Decisions often rest with senior people, groundwork happens privately before meetings, and patience counts. Entrants who rush tend to wait longer.
A third route works better for many entrants: a vetted senior executive with Thai experience, matched from our collective and embedded in the entry from the start, with head office keeping control.
Who this is for, and who it is not
Best for
- International companies opening their first Thai entity
- Entrants who need speed and local knowledge from day one
- A launch that needs commercial, finance and operations led at once
- Businesses testing the market before committing to a full local C-suite
- A distributor or partner in place, but no one owning the market strategy
Not for
- A pure legal or licensing task an adviser should handle
- Businesses with no product or offer ready for the market yet
- A one-off market study with no intention to enter
- Companies wanting a nominee rather than an operating leader
What a Thailand-experienced executive brings
Local experience is the part of market entry that is hardest to buy quickly.
Knowing how set-up works
An executive who has built a Thai entity before knows which questions to ask advisers, which approvals take time and how incentives shape the plan.
Conversations that open sooner
Experience of the Thai market means introductions to customers, partners and industry bodies happen in weeks rather than months.
Working the Thai way
Your executive understands seniority, private groundwork and the face-preserving style that makes business relationships last in Thailand.
A base for the region
Thailand sits at the centre of mainland Southeast Asia's supply chains. Your executive helps you decide how far a Bangkok base should serve neighbouring markets.
Continuity through our process
A Thai entry runs over many months. Should your executive leave part way, our brief and notes let us manage the handover and search again without resetting the plan.
How a Thai market entry unfolds
A phased approach across the first 12 to 24 months.
Before you land: plan and set-up
Working with your advisers on structure and incentives, planning the first hires and visas, and starting relationships with partners and industry networks before launch.
Landing: the first 90 days
Office, banking, payroll and the finance framework in place, the first team members hired and the first commercial conversations under way.
Traction: months 3 to 12
A pipeline across Thailand and perhaps the first regional markets, an operating model that proves itself, and a scope that adjusts as needs change.
Established: months 12 to 24
Revenue on a firm footing and regional options assessed. Some functions may move to full-time hires, and we help you plan when and how.
The market-entry leadership stack
Most entries need more than one function led at once. Start with the one under most pressure, then add others as you establish.
Market entry needs leadership across commercial, finance, operations and people
The fractional executive for each part of a Thai entry.
Our executives bring market-entry experience from
