Experienced leadership for a Bangkok start-up, without a full C-suite payroll.
We search for, vet and match senior operators who have scaled companies in Thailand and the region, and who embed part time to put structure in place without slowing you down.
Where Bangkok start-ups feel the leadership gap
Start-ups tend to put off operational and commercial leadership until it hurts. The pattern repeats by stage:
Pre-seed: one person, every job
Finance, operations, product and sales all sit with the founders, and every baht of runway matters too much for anything strategic.
Seed: the gaps appear
Product-market fit is emerging and the team is growing, but reporting lags behind what corporate venture investors expect and the sales process is not yet repeatable.
After seed: investors want structure
Reporting, operating discipline and a commercial engine are now expected, yet the revenue to justify a full-time executive is still a year or more away.
Before Series A: the crunch
The data room has to satisfy careful corporate investors, the leadership team has to look credible, and there is no time to wait for a permanent hire.
At each of these stages, an experienced fractional executive can add the missing seniority for the days it is needed, matched from our collective and in place within weeks.
Who this is for, and who it is not
Best for
- Founders wearing every hat with no senior cover where it matters most
- Pre-seed to pre-Series A companies that need structure before they can fund it
- Teams that need investor-grade finance, reporting or operations at speed
- Startups scaling headcount faster than their processes can hold
- Founders who want to protect the cap table while adding senior leadership
Not for
- An idea with no product or traction to build structure around yet
- A role a capable full-time hire is already ready to own
- Founders looking to outsource a function rather than lead it
- A single deliverable an agency or contractor could hand back
What a start-up gets from us
Senior experience, matched to your stage, with our governance around it.
In place within weeks
Two to three weeks from brief to an embedded executive, without a long recruitment cycle or the risk of a permanent mis-hire.
Experience of the Thai funding scene
Where the brief calls for it, we match a CFO who knows how Bangkok's corporate venture arms and regional funds assess a company.
Credibility with corporate investors
A seasoned CFO preparing your model and board pack tells investors the company is run with discipline.
A room full of operators
Your CFO can check infrastructure costs with a CTO from our collective; your CMO can test positioning with a COO. One engagement gives access to many.
Add roles as you grow
Start with one executive and add another when the team or the market calls for it, with no restructuring needed.
From first call to embedded operator
We move at startup speed.
Tell us your stage
Where are you in the journey? What are the gaps? What does the next 90 days need to deliver?
We match the right operator
From our vetted collective, we introduce the fractional executive matched to your stage, sector, and culture.
Embedded within weeks
Your fractional embeds with your team, begins the scoped work, and operates with real accountability.
Scale the stack
As you grow, add further specialists from the collective. We coordinate them so they work as a coherent team.
Which leader for your stage
The gap that slows a startup changes as it grows. Here is where most founders feel it first, and who owns it.
Which fractional executive comes first?
It depends on your stage and where the biggest gap is today.
Our operators have built and scaled at
